Video Director
ARMRA GUT FREEDOM
From personal recovery to category disruption — the founder’s story that became one of ARMRA’s top-performing ads.
HURLEY BRAND VIDEO
Not the average montage. A brand video deconstructed to its bare elements; photos cut to a lone snare drum accented by fleeting glimpses of motion. This equation captures the brand dna: raw grit and energy of youth and the ephemeral pull of the ocean.
TUMI COMMERCIAL
TUMI campaign to reached a new audience. One that travels more than average but may not consider a luxury brand as rugged enough for their pursuits. We teamed up with a humanitarian who travels to the roughest areas of the planet helping along the way to showcase their product in action.
CALIFIA FARMS COMMERCIAL
'Born in California'. Commercial hero-ing Califia Farms' blended coffee drink.
CARHARTT SHAPING THE FUTURE
A portrait video of a surf board shaper.
ARMRA JANUARY CAMPAIGN
Remember What You're Made Of – ARMRA January Campaign (2026) Directed & DP'd this flagship brand film challenging the 'new year reset' myth, reminding viewers of their innate biological strength through colostrum's 400+ bioactives. Persona-driven YouTube creative achieved a company-record ~2.0% CTR (vs. industry benchmarks 0.28–0.44%), driving peak-season acquisition efficiency.
CARHARTT X HURLEY
Brand Video: The durable apparel of Carhartt meets the advanced Nike fabric designed for water.
BE YOUR OWN BARISTA
Series Intro.
CALIFIA FARMS BRAND VIDEO
Brand Video: A video that encapsulates the brand positioning framework of Califia Farms whose mission is to create a future where plants replace dairy without compromise.
FENDER X HURLEY
Surfing and jamming go hand in hand.
A SURFING FIELD GUIDE
Episode: Ice Baths
TUMI CUBA CAMPAIGN VIDEO
TUMI campaign shot in Cuba for their rugged luxury campaign.
HURLEY WOMENS CATALOG SHOOT
A sizzle reel created for the launch of a new line of Hurley Women's swim apparel.
THERE'S AN OATMILK FOR THAT
Commercial for Califia Farms Oat Milk
NEED FOR SPEED
Innovation that's designed to go fast.
MICROSOFT BING & DECIDE
Branded docu-style edit promoting Microsofts search engine Bing ,featuring mix tape dj and producer Terry Urban.
SALTON SEA
Lookbook Video: Created for the Salton Sea denim collection.
COFFEE HACK
Ad for Califia Farms Cold Brew.