Video Director
ARMRA JANUARY CAMPAIGN
Directed this flagship brand film challenging the 'new year new you' myth, reminding viewers of their innate biological strength.
HURLEY BRAND VIDEO
Not the average montage. A brand video deconstructed to its bare elements; photos cut to a lone snare drum accented by fleeting glimpses of motion. This equation captures the brand dna: raw grit and energy of youth and the ephemeral pull of the ocean.
TUMI COMMERCIAL
TUMI campaign to reached a new audience. One that travels more than average but may not consider a luxury brand as rugged enough for their pursuits. We teamed up with a humanitarian who travels to the roughest areas of the planet helping along the way to showcase their product in action.
CALIFIA FARMS COMMERCIAL
'Born in California'. Commercial hero-ing Califia Farms' blended coffee drink.
CARHARTT SHAPING THE FUTURE
A portrait video of a surf board shaper.
ARMRA FOUNDER STORY TVC
Dr Sarah Rahal created the product to save her own life. Now it's transforming the lives of others. Brand direct TVC filmed on location in Miami, FL.
CARHARTT X HURLEY
Brand Video: The durable apparel of Carhartt meets the advanced Nike fabric designed for water.
BE YOUR OWN BARISTA
Series Intro.
CALIFIA FARMS BRAND VIDEO
Brand Video: A video that encapsulates the brand positioning framework of Califia Farms whose mission is to create a future where plants replace dairy without compromise.
ARMRA PERFORMANCE
Persona-driven YouTube creative achieved a company-record ~2.0% CTR (vs. industry benchmarks 0.28–0.44%), driving peak-season acquisition efficiency.
FENDER X HURLEY
Surfing and jamming go hand in hand.
A SURFING FIELD GUIDE
Episode: Ice Baths
TUMI CUBA CAMPAIGN VIDEO
TUMI campaign shot in Cuba for their rugged luxury campaign.
HURLEY WOMENS CATALOG SHOOT
A sizzle reel created for the launch of a new line of Hurley Women's swim apparel.
THERE'S AN OATMILK FOR THAT
Commercial for Califia Farms Oat Milk
NEED FOR SPEED
Innovation that's designed to go fast.
MICROSOFT BING & DECIDE
Branded docu-style edit promoting Microsofts search engine Bing ,featuring mix tape dj and producer Terry Urban.
SALTON SEA
Lookbook Video: Created for the Salton Sea denim collection.